Ruhul Amin Chanchal
Digital Marketing Specialist.
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Digital Marketing Specialist.
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Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve. After all, what’s the point of uploading a video, if nobody is going to watch it, right? Nevertheless, only 9% of small businesses use YouTube, even though it has over a billion users. So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels just yet. In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos. We’ll cover some of the fundamentals that will help you over the long term, but also some unique tactics that you can put into action that will help generate quicker results. By the end of this post, you’ll have a high level of confidence, when it comes to knowing what needs to be done in order to generate more views for your YouTube videos. Let’s begin! Create great video contentThis might sound obvious, but it’s something a lot of people ignore. If you want your videos to get more views, you first and foremost absolutely must create great content. If you can do that, generating more views for your videos will be a heck of a lot easier. People will share your video content if it is good, so your viewers will end up doing a lot of the promotional work for you. Since I don’t know your business or your audience – I can’t tell you exactly what you should be doing, in order to create great content. What I can tell you is this – great content is often content that provides exceptional levels of value. It’s important that you don’t get caught up in the wrong things, when looking to create great content. People often worry about content length and production quality. Sure, content length might matter, to a certain extent. But, are you really going to stop watching a 1 hour video, if it’s providing immense value? In fact, it’s worth remembering that the average viewing session on mobile is 40 minutes. Value trumps everything, especially high production quality. I’m sure that you’ve experienced this for yourself – where you’ve watched a long YouTube video that wasn’t overly produced, right to the end, because it was so informative. You may have even done that for a webinar – which, in a sense, is similar. In fact, the video below ranks near the top in YouTube for ‘how to make a website.’ It is highly rated, and get this… it’s over 2 hours and 30 minutes long! It’s not overly produced, it’s just high value. Optimize your video Optimizing your video can help make it so that your video appears when it should and where it should. This includes the search listings and the ‘related video’ suggestions. If you want to optimize your video, there are four things that you must take care of.
For the title, it’s important that you don’t try and make it like ‘clickbait.’ If you’ve created your video around a keyword, make sure that your title clearly explains that your video covers the keyword in question. So, if I created a video, based on the keyword ‘how to bake a chocolate cake for beginners,’ my title might be… Note: If you want to write great titles, you might want to work out what it is that your audience doesn’t like or fears, in relation to the topic in question. In the example above, people might worry that it costs a lot to bake a cake and that cleaning up is a pain. If I address that in the title, the video then becomes that much more enticing. For the tags, provide some keywords that relate to the topic of your video. Try not to use more than 10-12 tags. Picking the right tags will help your video appear in the ‘suggested videos’ section, when someone is watching a related video. Now, let’s take a look at the description. When writing the description, it’s important that you don’t try to ‘outsmart’ Google. Don’t keyword stuff and don’t rely on any ‘tricks,’ that you might come across. Your aim, with the description, should be to just clearly describe what the video is about and what people will learn as a result of watching it. If you look at the top results returned for a YouTube video search, you’ll notice that there will be a wide variation, in terms of what the descriptions look like. That’s because, as mentioned above, user experience also plays a big role in ranking the video. So, while your description is important, don’t get too stressed out about getting it ‘right.’ That being said, if you absolutely need a checklist for writing your descriptions, here’s one that you can use, courtesy of Brian Dean. Here’s what an example description looks like.
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